Strategic Communications. Growth Marketing. Reputation

Communications should shape the decisions that shape your business.

I advise CEOs, founders, boards and leadership teams on how to use strategic communications, reputation and growth marketing to build trust, influence stakeholders, navigate complexity and achieve measurable business outcomes.

Founder & Chief Strategic Adviser, Stage Africa.
Vice President & Programs Director, Nigerian Women in Public Relations.

Omotoyosi Ajayi, Strategic Communications & Growth Adviser
LagosAfricaGlobal

"Communications should influence business decisions, not simply communicate them."

Advising organisations across Africa and internationally

Trusted counsel for organisations navigating growth, reputation and influence.

Development Bank of Nigeria
GIG Mobility
Blue Square
MacTay
Executive Leadership Teams
Professional Associations

Selected organisations, programmes and leadership engagements.

Why Strategic Communications Matters

Most organisations do not have a communications problem. They have a business problem that communications can help solve.

For many organisations, communications is still introduced after decisions have already been made. It is expected to explain a strategy, announce a launch, manage a crisis or repair a reputation.

I believe communications should enter the room earlier.

It should help leaders understand stakeholders, anticipate risk, sharpen positioning, build confidence, support adoption and make stronger business decisions.

My work sits at the intersection of communications, reputation, leadership, customer trust and commercial growth.

01

Build Trust

Strengthen the confidence customers, employees, partners, investors and other stakeholders have in the organisation.

02

Influence Decisions

Shape how priority audiences understand, respond to and support the organisation's strategy.

03

Protect Reputation

Anticipate issues, reduce exposure and guide leadership through high-stakes communications moments.

04

Drive Growth

Use communications to support launches, product adoption, customer retention, expansion, advocacy and revenue.

Who I Work With

Senior counsel for leaders and organisations making consequential decisions.

CEOs & Founders

For leaders navigating growth, visibility, reputation, market expectations and organisational change.

Boards & Leadership Teams

For organisations that need communications insight embedded within strategic decision-making.

Consumer & Technology Brands

For companies launching products, driving adoption, earning customer trust and expanding across markets.

Institutions & Development Organisations

For organisations seeking to communicate impact, influence stakeholders and build long-term credibility.

Advisory Practice

Strategic counsel at the intersection of reputation, influence and growth.

01

Strategic Communications Advisory

Helping CEOs, boards and leadership teams align communications with business strategy, organisational priorities and stakeholder expectations.

· Strategic clarity· Leadership alignment· Stakeholder confidence· Decision support· Organisational narrative
02

Reputation & Consumer Trust Advisory

Helping organisations understand, protect and strengthen the trust that underpins customer loyalty, stakeholder support and long-term business value.

· Reputation audits· Issues preparedness· Customer trust strategy· Sentiment improvement· Reputation recovery
03

Growth Communications Advisory

Aligning strategic communications, customer insight and growth marketing to support acquisition, product adoption, retention and advocacy.

· Product education· Adoption strategy· Customer journey communications· Retention· Brand advocacy
04

Product Launch & Adoption Advisory

Helping organisations build launch strategies that create relevance, confidence and sustained adoption, not just announcement-day visibility.

· Launch narrative· Audience strategy· Market relevance· Adoption roadmap· Post-launch momentum
05

Market Entry & Expansion Communications

Supporting organisations entering Nigeria and other African markets through local intelligence, positioning, stakeholder engagement and reputation strategy.

· Market positioning· Stakeholder mapping· Localisation· Trust building· Expansion support
06

Executive Communications & Influence

Helping CEOs and senior leaders communicate with clarity, authority and credibility across media, internal audiences, industry platforms and public moments.

· Executive positioning· Thought leadership· Speeches· Media readiness· Leadership visibility
07

Crisis, Issues & Change Advisory

Providing senior counsel during sensitive operational, regulatory, leadership or reputational moments.

· Risk assessment· Crisis preparedness· Response strategy· Change communications· Reputation recovery
How I Work

I do not begin with a campaign. I begin with the business decision.

Every engagement is designed around the organisation's priorities, stakeholders, risks and commercial objectives.

  1. Stage 01

    Discovery

    Understand the business strategy, leadership priorities, reputation context, customer experience, stakeholders and growth objectives.

  2. Stage 02

    Diagnosis

    Identify the real communications challenge, trust gaps, audience barriers, reputational risks and strategic opportunities.

  3. Stage 03

    Strategic Direction

    Develop the narrative, stakeholder strategy, communications priorities, decision framework, measurement plan and roadmap.

  4. Stage 04

    Executive Counsel

    Work with leadership and internal teams to guide decisions, messaging, campaigns, issues and implementation.

  5. Stage 05

    Measurement & Adaptation

    Evaluate trust, sentiment, stakeholder response, adoption, visibility and relevant commercial indicators to determine what should change.

I can work as an external senior adviser, project-based strategic partner, embedded counsel or retained advisory partner.

Selected Experience

Experience across growth, reputation, executive positioning and institutional impact.

01

Development Bank of Nigeria Entrepreneurship Training Programme

Challenge

Support large-scale entrepreneurship education, regional participation and MSME capacity development.

Contribution

Strategic programme communications, stakeholder engagement, mobilisation, training support and regional implementation.

Impact
  • Thousands of MSMEs engaged
  • In-person training delivered
  • Pitch competition supported
  • Grant beneficiaries selected
  • Regional partnerships strengthened
02

Blue Square Limited

Challenge

Strengthen brand visibility, marketing systems, customer engagement and commercial performance in a competitive real estate market.

Contribution

Led marketing, public relations, brand communications, campaign strategy and customer acquisition initiatives.

Impact
  • Contributed to more than ₦8 billion in property sales
  • Built and scaled the marketing function
  • Strengthened brand positioning
  • Supported sustained customer acquisition
03

Executive Visibility Advisory

Challenge

Help senior leaders strengthen positioning, public authority and thought leadership.

Contribution

Executive positioning, LinkedIn strategy, leadership narratives, media assets and visibility systems.

Impact
  • Significant growth in profile discovery
  • Increased impressions and reach
  • Stronger thought leadership positioning
  • Improved executive communications consistency
04

Consumer Brand Growth & Reputation Advisory

Challenge

Help an established mobility brand strengthen reputation, positive visibility, product adoption and customer advocacy.

Contribution

Strategic communications roadmap, reputation framework, product adoption direction, executive thought leadership, media relations and growth marketing advisory.

Impact
  • Engagement and results subject to client confidentiality.
Omotoyosi Ajayi
Lagos · Africa · Global
About Omotoyosi Ajayi

Strategic counsel shaped by more than a decade of communications, marketing and business growth experience.

Omotoyosi Ajayi is a Strategic Communications, Growth and Reputation Adviser who works with CEOs, founders, executive teams and organisations to solve business challenges through communications, trust and stakeholder influence.

Her work spans strategic communications, reputation management, growth marketing, product launches, executive positioning, market expansion, customer trust and institutional impact.

She is the Founder and Chief Strategic Adviser of Stage Africa, a pan-African strategic communications, growth marketing and reputation advisory.

Before establishing her independent advisory practice, Omotoyosi led marketing and public relations for Blue Square Limited, where her work contributed to more than ₦8 billion in property sales.

She currently serves as Vice President and Programs Director of Nigerian Women in Public Relations, and holds a Master of International Law and Diplomacy from the University of Lagos.

Communications should not sit at the edge of the business. It should help shape the decisions that determine the organisation's future.
12+ Years' ExperiencePan-African AdvisoryStrategic CommunicationsGrowth MarketingReputationExecutive Influence
Industry Leadership

Building organisations while contributing to the future of the profession.

Current Role

Vice President & Programs Director

Nigerian Women in Public Relations

Supporting programmes, capacity building, mentorship, industry engagement and the advancement of women working across public relations and strategic communications.

Memberships & Affiliations
  • Nigerian Institute of Public Relations
  • Chartered Institute of Marketing
  • The Comms Avenue
  • PR Women Foundation network

Professional affiliations shown as text until official logos are supplied.

Omotoyosi speaking on stage

Keynotes · Executive workshops · Boardroom briefings

Speaking & Executive Education

Ideas for leaders building trust, influence and growth.

Omotoyosi speaks at conferences, leadership retreats, board sessions, professional forums, corporate programmes and industry events across Africa and internationally. Her sessions combine strategic insight, practical frameworks and a deep understanding of business, leadership and communications.

Speaking Topics
  • Communications in the Boardroom
  • The Golden Age of Strategic Public Relations
  • Growth Communications: Where Trust Meets Business Growth
  • Reputation as a Commercial Asset
  • How CEOs Build Influence Before a Crisis
  • Launching Products People Understand, Trust and Adopt
  • Executive Visibility as Business Strategy
  • The Future of Strategic Communications in Africa
KeynotesPanelsFireside conversationsExecutive workshopsBoard briefingsLeadership retreatsMedia interviewsCorporate masterclassesConference moderation
Partnerships

Strategic partnerships for ideas, institutions and initiatives that matter.

I collaborate with consulting firms, development institutions, professional associations, business communities, conference organisers, corporate academies and global organisations seeking strategic communications expertise across African markets.

  • Joint advisory engagements
  • African market insight
  • Executive education
  • Research and thought leadership
  • Conferences and industry programmes
  • Leadership visibility
  • Women's professional development
  • Entrepreneurship and MSME programmes
  • Market-entry communications
  • Strategic communications capability building
The Advisory Firm

My work is delivered through Stage Africa.

Stage Africa is a Strategic Communications, Growth Marketing and Reputation Advisory helping ambitious organisations launch, build trust, influence stakeholders and grow across African markets.

The firm works with consumer brands, institutions, founders and leadership teams on challenges involving reputation, product adoption, market expansion, executive influence, stakeholder engagement and measurable business growth.

Core Practices
  • Strategic Communications
  • Growth Marketing
  • Reputation & Consumer Trust
  • Product Launch & Adoption
  • Market Entry
  • Executive Visibility
  • Impact Communications
Resources for Leaders

Practical tools for better communications decisions.

01

The CEO's Strategic Communications Checklist

A structured checklist for aligning communications with strategic priorities.

Download Resource
02

Product Launch Readiness Scorecard

Assess launch readiness across narrative, audience, adoption and momentum.

Download Resource
03

Executive Reputation Risk Review

A guided review for identifying leadership and organisational reputation risk.

Download Resource
04

Stakeholder Confidence Mapping Tool

Map what stakeholders must know, believe, feel and do.

Download Resource
Media & Recognition

Contributing ideas to the conversations shaping business and communications.

Media Features
  • BusinessDay
  • The Guardian
  • Industry publications
Speaking & Forums
  • Industry conferences
  • Professional associations
  • Executive programmes
Industry Contribution
  • Nigerian Women in Public Relations
  • PR Women Foundation
  • Comms Avenue

Selected media, speaking and industry engagements.

Testimonials

What leaders and partners say.

"Omotoyosi brings a rare combination of strategic clarity, communications expertise and commercial understanding. Her recommendations consistently move the conversation from activity to business impact."
CEO / Founder
"She asks the questions leadership teams need to answer before communicating. Her counsel brings clarity, alignment and confidence to complex organisational decisions."
Executive Leader
"Her ability to connect reputation, stakeholder expectations and business growth makes her an invaluable strategic partner."
Institutional Partner

Placeholder testimonials pending approved client attributions.

Begin the Conversation

What business decision does your communications strategy need to support?

Whether you are launching a product, navigating reputation risk, entering a new market, preparing a leadership team or building stronger stakeholder confidence, the right conversation should begin before execution.

Available for advisory engagements across Africa and internationally